On the afternoon of October 29, 2015, the communique of the fifth plenary session of the 18th CPC central committee decided to fully implement the policy that a couple can have two children.As soon as the news came out, it received high attention from the whole country and even the circle of friends was refresh.Among them, the most happy is the post-80s and post-90s who are in the marriage and childbearing age.And the second child policy is relaxed, the biggest benefit is undoubtedly the infant milk powder industry, domestic milk powder is also expected to win back in the new round of competition with foreign brands, to achieve a magnificent turn.

 

With the implementation of the two-child policy, the expansion of China's infant formula market will be significantly accelerated after the increase in the birth rate.For domestic consumers at present, although foreign milk powder still has not small appeal, but repeated "mistakes" made the halo of foreign milk powder gradually retreat, consumers in the choice of milk powder increasingly rational.

 

 

 

At the same time, the government has also significantly increased the regulation and concentration of the domestic milk powder industry.Therefore, at the present stage, a large number of milk powder brands are also being tested. Only by establishing a firm foothold in the market, can we have this market better and enjoy the opportunities brought by such two-child policy opening.So the single second child policy on the impact of the industry?

 

First of all, the demand for milk powder will definitely increase, there is no doubt about it. Of course, there are only some brands. The better the brand, the better and the worse the brand will face elimination.

 

Secondly, the milk powder enterprises are also facing great improvement and adjustment. In order to adapt to such market environment, the milk powder enterprises must make corresponding policies to guarantee their position in this industry.

 

Third, milk powder enterprises may merge, may expand.

 

Fourthly, relevant national policies may affect the development direction of the whole milk powder industry.

 

In the case of opening up the policy of separate second child, under the relevant regulation of the state, it will definitely exert some influence on the milk powder industry. In order to guarantee the market order and guarantee the quality of milk powder, some relevant measures are indispensable.

 

RFID milk powder tracing system ensures the safety of milk powder

 

RFID (radio frequency identification) is a non-contact automatic identification technology, which can automatically identify target objects and obtain relevant information through radio frequency signals.Fang Kang RFID technology formula traceability system using RFID technology and advanced network technology and database technology, throughout the course of milk powder production safety, including every link of production, processing, circulation, consumption, powder of the original production data such as the manufacturing date, edible period, country of origin, producer, genetic gene combinations, information storage, such as use of drug use this database, consumers can access to the raw material of the product information.

 

RFID milk powder tracing system has been popularized in China

 

In foreign countries, RFID traceability system has been well used.In dairy farms in countries such as Germany, the Netherlands and New Zealand, where the dairy industry is strong, RFID tags have been attached to each cow for tracking and identifying to ensure the quality of the milk source.

 

In order to ensure the safety of dairy industry, China began to imitate the use.For example, a dairy company started the traceability project. Every can of milk powder has an RFID label, so that consumers can witness the whole process of milk powder purchase from the factory, commodity inspection and quarantine and product circulation through their smartphones.As an advocate of whole-process traceable imported milk powder, transparent supervision is guaranteed on whole-process traceable technology, which also marks the official entry of China's infant milk powder into the era of "electronic id card".

 

The RFID technology is used to manage the cattle. Each cow has an electronic identification ear tag on its neck. When the cow enters the milking hall, the system will automatically scan the ear tag on the cow and clock up for milking.Through the electronic ear tag, the staff can effectively authenticate each cow. As long as they check the information record, the staff can clearly and in detail check the cow's family history, source area, per unit yield, milk quantity and other production data, which ensures the timeliness and accuracy of information collection.This technology not only helps the ranch staff to comprehensively monitor and manage the cattle conditions, but also makes the production and operation of the ranch become safe and orderly.

 

The establishment of RFID milk powder tracing system is of great significance to the international community, to guarantee the tracing of the safety of the domestic milk industry and to counter food terrorism.To consumer, not only can assure to eat at ease, and once have food safety crisis to appear, also can lock problem node at the first time, in order to assure to redeem loss in time.